Doritos let customers do the naming of a new flavor. The winner will become a “Doritos Flavor Master” - which rewards you with a years free supply and beta taste tester of subsequent flavor innovations.

Submitted by aki - 2007-07-10 08:58:53
Channels - fallonplanningblog
Tags - interactive mass co-creation user-generated

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there are thousands of Lego user-generated innovation...but this one is rather detailed execution, indeed

Submitted by aki - 2007-06-01 07:03:40
Channels - fallonplanningblog
Tags - interactive mass user-created user-generated

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