Here is an interesting article written by Cory Treffiletti about the difference between the evolution of a brand and the effects of brand revolution. Basically, the faster and more effectively a brand can react to the demands and input of its consumers, the better chance it has to survive. Anywho, interesting read.

Submitted by dannis - 2007-06-20 07:21:01
Channels - advertising
Tags - blog advertising onlinespin cory treffiletti

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