“Super Tuesday” is when 24 states start figuring out who their delegates at the national conventions will be to decide each parties Presidential candidate. This day can make or break a potential campaign, and this year it seems more important than ever. Mashable.com has gathered together a slew of resources to help you not only cast your vote, but also decide who fits you best, and to follow the results.

Submitted by aki - 2008-02-05 08:20:07
Channels - fallonplanningblog
Tags - web2.0 politics2.0 politicaladvertising shifthappens election'08

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Avenue A/Razorfish, the digital agency owned by Microsoft, released research that shows some Web 2.0 staples such as video sharing and personalized Web pages have gone mainstream.

Submitted by aki - 2007-10-04 12:01:38
Channels - fallonplanningblog
Tags - web2.0 bravenewmedia shifthappens

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In the latest internet land grab, at least eight companies have launched advertising networks for Facebook widgets. The players include Lookery, fbExchange, Cubics, Social Media and the latest addition, Appfuel. Several content distributors, including RockYou and Slide, as well as video-solution provider VideoEgg, have also gotten into the ad game. But the specter looms: Facebook giveth, Facebook can taketh away.

Submitted by aki - 2007-10-02 06:20:09
Channels - fallonplanningblog
Tags - web2.0 bravenewmedia shifthappens

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Forrester Research study suggests that most marketers still use traditional tactics like run-of-site advertising and static microsites to push messages into these networks.
However, the return on investment in these campaigns is very low, and marketers should be prepared to engage in a personal relationship with users by providing something of value. "It is clear that successful social networking site campaigns do not follow traditional marketing rules," said Charlene Li, a principal analyst at Forrester and co-author of the report.

Submitted by aki - 2007-08-21 13:54:10
Channels - fallonplanningblog
Tags - web2.0 adagencydeathwatch bravenewmedia shifthappens

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