vote
Pepsi has turned up the heat on rival Coca-Cola in the latest battle to conquer the multi-billion dollar soft drink market, by signing rapper Pharrell Williams to design a can. Williams, along with music stars Big & Rich and the All-American Rejects, are taking part in Pepsi's global re-branding efforts. While the familiar Pepsi logo remains untouched, the background graphics change every few weeks. "I was intrigued by this opportunity because it allowed me to be creative and innovative, which is something that I try to infuse in all of my endeavors," said Pharrell Williams. Up until Pepsi's re-branding efforts, the look of the Pepsi can had only changed 10 times in the company's 109 year history. This year alone, the company plans to change the can's appearance more than 35 times.
Submitted by aki - 2007-04-06 18:04:55
Channels - fallonplanningblog
Tags - facelift 
brand cult re-design
