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96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month.
Submitted by aki - 2007-06-26 11:01:31
Channels - fallonplanningblog
Tags - interactive 
social mass media networks
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Rohit Bhargava offers 4 non-boring ways to use Twitter for marketing:
1. Capture the live pulse of an event -used to offer a visual display of conversations happening around an event.
2. Deepen a static experience through live commentary - Fox is going to be using Twitter to promote their new show Drive by having the director provide live updates and directors commentary via Twitter throughout the show.
3. Facilitate collaborative watching - when it comes to watching video content online or on television, Twitter can allow you to watch something "alongside" anyone anywhere by sharing your impressions and reading impressions from others as a program unfolds. This is a powerful new method of sharing feedback and ideas.
4. Add a new dimension to promotions - Scavenger hunts, user generated content campaigns, and other reality based marketing promotions are growing popularity as ways to encourage interaction from customers. Twitter can offer a way of encouraging dialogue between promotion participants and adding an "instant message style" dimension to a promotion without the privacy and contact acceptance barriers normally associated with using IM for marketing.
Submitted by aki - 2007-04-30 13:00:14
Channels - fallonplanningblog
Tags - interactive new social web2.0 mass hive mind brave media networking networks
