Google Strikes Back with a MS Powerpoint-like app that is mass interactive and free. "Network as a platform" in action. Looks like the showdown with be between Googl+Facebk.

Submitted by aki - 2007-09-19 10:30:10
Channels - fallonplanningblog
Tags - google web2.0 massinteractive hivemind

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Yup, just like Million Dollar Homepage was...but for pubic hair.

Submitted by aki - 2007-09-13 07:05:06
Channels - fallonplanningblog
Tags - wtf massinteractive guiltypleasure

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Travel Apps Gold Rush!

Submitted by aki - 2007-09-07 15:43:46
Channels - fallonplanningblog
Tags - web2.0 massinteractive socialmedia socialmarketing

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plus details on costs and results of some of the breakaway hits.

Submitted by aki - 2007-09-04 14:23:58
Channels - fallonplanningblog
Tags - web2.0 massinteractive bravenewmedia

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Marc Ecko is promoting one of his favorite past times and pillars of his brand collective (Ecko, Ecko Red, Complex magazine, Avirex, Zoo York, etc.) with a new interactive campaign. By taking a giant LCD  and a Bluetooth interface, passersby will be able to create graffiti by accessing the screen via their phone. By wielding a mobile like a spray can, they can then tag away to their hearts content.

Submitted by aki - 2007-08-24 09:40:12
Channels - fallonplanningblog
Tags - massinteractive mecreated

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Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials.

To enter the contest, at www.doveloveyourhair.com, entrants submit a current original and unpublished color or black and white photograph of themselves with their face and hair clearly visible through Aug. 13. They also write an essay about how their hair expresses their beauty

Submitted by aki - 2007-08-02 05:47:24
Channels - fallonplanningblog
Tags - web2.0 massinteractive dove

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Doh!

Submitted by aki - 2007-07-25 07:19:56
Channels - fallonplanningblog
Tags - myspace socialnetworks massinteractive socialmedia socialmarketing

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Through a collaboration with Burnett (Survivor), MySpace will launch the reality show "Independent" in early 2008. Contestants interested in becoming America's "next great politician" can declare their candidacy via MySpace Video and receive feedback from the viewing public through their MySpace profiles.

"This is America—it's a true democracy, and the modern democracy cannot ignore social media," Burnett said. "By looking for the voice of independent young Americans and by galvanizing that community to watch, their chosen candidates will make for exciting television."

Once the candidates are narrowed down through online votes, viewers of the weekly network show and those online will advise the candidates on which national issues to tackle during their campaign.


Ultimately, the winner will receive $1 million, which he or she will be required to either donate to a political cause or to his or her own future political campaign.

Submitted by aki - 2007-04-26 08:49:18
Channels - fallonplanningblog
Tags - web2.0 politics2.0 massinteractive politicaladvertising election08

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