The emotional and psychological distance between childhood and the teen years is getting shorter--a phenomenon many marketers call KGOY for "kids getting older younger." Retail consultant Ken Nisch says it shouldn't be a surprise that kids are tired of toys and kid clothes by 8, considering they are in preschool at 3 and on computers at 6. As a result, marketers now target 9-year-olds with apparel and accessories once considered only for teens, he says.

Submitted by aki - 2007-04-12 05:52:55
Channels - fallonplanningblog
Tags - age marketing kgoy compression youth tween

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