In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond even interactive or viral.
Submitted by aki - 2007-08-01 06:34:09
Channels - fallonplanningblog
Tags - web2.0
marketing
movie
simpsons
integrated
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