It's been covered elsewhere but this is a great example of marketing as a service for Gibson. Gets straight into a new audience who may "graduate" from GH3 into playing real guitars and because it's wireless it's not just a brand placement but actually delivers value. It'll be interesting to see if any follows this with a sales case history.

Submitted by adrianho - 2007-06-01 14:08:08
Channels - zeusjones
Tags - marketingservice maas gibson lespaul guitarhero

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