I was having a discussion about the uke with a friend the other day and he mentioned he'd never seen this video. I looked it up and found it for him. I watched it again and am still mesmerized.
These guys are using the web 2.0 model to its fullest. They have created a website that is essetially a tool kit for showcasing their talents and their understanding of the new online environmant. If you goodle them, they take up the first 3 pages of search without paying a dime. Pretty amazing in my opinion.