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Blog that highlights various noteworthy agencies and campaigns
Submitted by kalisurfer - 2007-08-28 07:54:09
Channels - general 
twofortyeight
Tags - blog agency marketing
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Mr. Clow: It's been a little bit of dragging traditional creative people kicking and screaming into the notion that we're going to do complete media expressions for the brands we work for, and we aren't going to start with TV; we're going to start with ideas.
Submitted by aki - 2007-06-18 19:25:36
Channels - fallonplanningblog adagencydeathwatch
Tags - agency ad deathwatch
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As Paul notes: "a rapidly aging topic"...but, still unresolved and still lurking and leering at us in the center of the room.
Submitted by aki - 2007-05-29 07:44:57
Channels - fallonplanningblog
Tags - agency ad deathwatch
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LA Times heralds this marvel of advertising innovation: guys who stand on corners holding ad signs - while flipping them, twirling them and dancing a jig. Really? Clients get charged $60 an hour btw. And if you want to check this desperation out for yourself goto YouTube (of course) and catch some of the "best of the best" http://www.youtube.com/results?s... +directionals&search=Search
Submitted by aki - 2007-05-04 10:04:03
Channels - fallonplanningblog
Tags - agency ad deathwatch human directionals
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"You've heard it before, but agencies need to sse Media and Metrics to make it happen...boiled down to the same rhetoric anyone's heard at any marketing conference in the past year: break down silos; it's time to innovate; agencies should be true business partners; if you aren't an agent of change, you're an object to change; play well with other agencies."
Perhaps the best point made was one of fearlessness: Accountability does not kill creativity; in fact, it should enhance it. Speakers called for the democratization of data, mined from both the client and the agency and visualized in creative ways, with real-time data streams running 24/7.
Submitted by aki - 2007-04-20 06:01:54
Channels - fallonplanningblog
Tags - web new 2.0 agency ad deathwatch brave media
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The standard Internet advertisement is so familiar that most people tune it out: a billboard stripped across the top of a Web site, waiting for consumers to surf by and maybe click on it.
Now a young generation of online-ad creators are pushing a newer idea: putting a brand on a mini-site so fun or useful -- a video game or a spruced-up calculator or a live sports update -- that people download it, paste it on their personal blogs or social networking sites, use it again and again and share it with friends.
"The new role of companies is not to produce content and spoon-feed it to users," said Hooman Radfar, 25, the founder of Clearspring. "Their new role is to create tools people want and push them out so people can use them however they choose."
Submitted by aki - 2007-04-09 13:51:08
Channels - fallonplanningblog
Tags - advertising interactive 2.0 agency ad deathwatch branded mass hive mind widget utility
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On crisis to adapt to digital landscape. Additional Video Presentation here: http://adage.com/video/Player?sp... ;amp;instanceId=&startId=&PageDate=&PageTitle=
Submitted by aki - 2007-04-02 09:29:05
Channels - fallonplanningblog
Tags - agency ad deathwatch
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Somewhere between 254 and 5,000 is a number that represents just how many commercial messages an average consumer gets each day. "At the end of the day, the ability of the average consumer to even remember advertising 24 hours later is at the lowest level in the history of our business," said Bob Barocci, president-CEO of the Advertising Research Foundation.
Submitted by aki - 2007-04-02 09:31:15
Channels - fallonplanningblog
Tags - agency ad deathwatch
