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Age Compression: Kids Getting Older Younger

The emotional and psychological distance between childhood and the teen years is getting shorter--a phenomenon many marketers call KGOY for "kids getting older younger." Retail consultant Ken Nisch says it shouldn't be a surprise that kids are tired of toys and kid clothes by 8, considering they are in preschool at 3 and on computers at 6. As a result, marketers now target 9-year-olds with apparel and accessories once considered only for teens, he says.

Submitted by aki - 2007-04-12 05:52:55
Channels - fallonplanningblog
Tags - age marketing kgoy compression youth tween

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Age Compression: Kids Getting Older Younger

Aspirations drive tween marketing (Kids, marketers say, are getting older faster. That means in part kids aged 8 to 12 are now being pitched on fashions that were once reserved for teenagers and adults. For marketers, this means that ads must strike a balance between fomenting desire in children while not alarming parents by being too grown-up.

Submitted by aki - 2007-04-13 06:02:33
Channels - fallonplanningblog
Tags - age marketing compression youth tween gen y

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Age Wave: Boomers Represent $1.7 Trillion

and the 78 million baby boomers are richer than any group in history. You'd think this onslaught of newly freed-up money would be cause to celebrate on Madison Ave., but Barron's noted in March, "It's something the advertising and marketing industries will have to come to grips with, something they're not too enthusiastic about."

Submitted by aki - 2007-04-02 09:35:51
Channels - fallonplanningblog
Tags - age wave 50+ marketing baby boomers

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