Philips has created a concierge that sends local information via text to your phone. While I love that Philips is doing something useful, it feels very disconnected to the brand or any Philips product either. One good thing: Minneapolis is available! via Chroma http://chromainc.typepad.com

Submitted by adrianho - 2007-05-08 06:30:04
Channels - zeusjones
Tags - marketing mobile actionmarketing brandutility

3 comments