A Southwest Airlines' advertising widget that announces updates on discount fares using the "ding" sound familiar to frequent fliers and viewers of Southwest's TV ads, has been installed by an estimated 2 million users. According to the company, $150 million in ticket sales were generated by use of the widget. It's just one way Southwest is using technology to keep in touch with its customers.
"In its first two years, the Ding application was downloaded by about 2 million consumers and generated more than $150 million in ticket sales, said Kevin Krone, vice president of marketing."
"The company declines to give conversion rates, but industry sources say 45 percent of Ding users come back to book again, compared to the industry rate of 27 percent repeat ticket sales."
"As a result, Southwest is committed to digital social marketing as a way to drive business, said Krone"
"Travelers' migration online shows no sign of abating. Eighty-one percent of leisure travelers and 90 percent of business travelers are shopping online, and those e-consumers are demanding both control and customization, cites a June study by Forrester Research."

Submitted by aki - 2007-08-21 13:38:35
Channels - fallonplanningblog
Tags - web2.0 widget southwest ding

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