Omnicom Group has acquired a minority interest in startup shop Millions of Us, San Francisco, which specializes in creating marketing destinations in Second Life and other virtual reality games for brands including 20th Century Fox, Toyota and Pontiac. Omnicom did not make public the amount of its investment in the agency.

Submitted by aki - 2007-10-12 15:09:42
Channels - fallonplanningblog
Tags - postcardsfromsecondlife virtuality

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