That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the "Most Mentos and Soda Fountains."

The event took place last week in the home market of Mentos parent Perfetti Van Melle USA: Fountain Square in Cincinnati.

TV, radio and print ads asked people to come to the square to participate. Since no record had previously been set, Guinness made the requirement that at least 100 geysers had to be set off. Five hundred people showed up to help out.

Submitted by aki - 2007-05-30 11:51:06
Channels - fallonplanningblog
Tags - interactive brand mass cult

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