FRITO-LAY'S DORITOS IS BACK AT the consumer-generated game once again. This time, it's partnering with Microsoft's Xbox 360 to let fans design an Xbox LIVE Arcade game embodying the spirit of the tortilla chip brand.


In addition to a $6,000 prize package, five finalists will get to work with Xbox LIVE Arcade development teams to build playable versions of their game concept, which will be available at the Doritos development Web site www.snackstrongproductions.com.
In late October and early November, visitors to the site will get to play the finalists' games and vote for the one concept they want to see developed for release. The winning concept will be developed by Xbox360 for free download in summer 2008.

Submitted by aki - 2007-06-22 17:00:00
Channels - fallonplanningblog
Tags - interactive web 2.0 mass user-created

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