http://www.meshly.com/popular/tag/mass/ Meshly Channel feed for all Thu, 04 Dec 2008 19:57:40 +0000 http://www.meshly.com/ en http://www.meshly.com/post/mass_interactive_doritos_x13 http://www.meshly.com/post/mass_interactive_doritos_x13#comments Tue, 10 Jul 2007 15:58:53 +0000 aki
]]> http://www.meshly.com/post/tool150_online_video_toolsresources http://www.meshly.com/post/tool150_online_video_toolsresources#comments Thu, 28 Jun 2007 14:37:39 +0000 aki
]]> http://www.meshly.com/post/its_where_we_work http://www.meshly.com/post/its_where_we_work#comments Thu, 28 Jun 2007 14:47:22 +0000 aki

]]> http://www.meshly.com/post/social_networking_reaches_near_full_penetration_among_teens_ http://www.meshly.com/post/social_networking_reaches_near_full_penetration_among_teens_#comments Tue, 26 Jun 2007 18:01:31 +0000 aki
]]> http://www.meshly.com/post/mass_interactive_facebook_frenzy_apps_get_acquired http://www.meshly.com/post/mass_interactive_facebook_frenzy_apps_get_acquired#comments Tue, 26 Jun 2007 19:43:59 +0000 aki
]]> http://www.meshly.com/post/video_games_outselling_music_globally http://www.meshly.com/post/video_games_outselling_music_globally#comments Tue, 26 Jun 2007 20:05:05 +0000 aki The information not only reflects the gaming industryуs strong trajectory but also serves as a painful reminder that the music industry continues to suffer. EMI recently reported, however, that sales of its DRM-free songs and albums have been good since the launch of iTunes Plus, with CD sales of those same albums dropping during that time.

]]> http://www.meshly.com/post/mass_interactivedoritos_invites_consumers_to_create_an_xbox_ http://www.meshly.com/post/mass_interactivedoritos_invites_consumers_to_create_an_xbox_#comments Sat, 23 Jun 2007 00:00:00 +0000 aki

In addition to a $6,000 prize package, five finalists will get to work with Xbox LIVE Arcade development teams to build playable versions of their game concept, which will be available at the Doritos development Web site www.snackstrongproductions.com.
In late October and early November, visitors to the site will get to play the finalists' games and vote for the one concept they want to see developed for release. The winning concept will be developed by Xbox360 for free download in summer 2008.

]]> http://www.meshly.com/post/get_some_nuts_fool http://www.meshly.com/post/get_some_nuts_fool#comments Tue, 05 Jun 2007 23:28:01 +0000 aki
]]> http://www.meshly.com/post/user_createdliving_lego http://www.meshly.com/post/user_createdliving_lego#comments Fri, 01 Jun 2007 14:03:40 +0000 aki
]]> http://www.meshly.com/post/mass_interactivementos_geysers_sets_guinness_record http://www.meshly.com/post/mass_interactivementos_geysers_sets_guinness_record#comments Wed, 30 May 2007 18:51:06 +0000 aki
The event took place last week in the home market of Mentos parent Perfetti Van Melle USA: Fountain Square in Cincinnati.

TV, radio and print ads asked people to come to the square to participate. Since no record had previously been set, Guinness made the requirement that at least 100 geysers had to be set off. Five hundred people showed up to help out.

]]> http://www.meshly.com/post/mass_interactive_got_code http://www.meshly.com/post/mass_interactive_got_code#comments Fri, 04 May 2007 02:07:39 +0000 aki
]]> http://www.meshly.com/post/amazons_social_features_ http://www.meshly.com/post/amazons_social_features_#comments Tue, 01 May 2007 22:29:14 +0000 aki
]]> http://www.meshly.com/post/guilty_pleasure_pepsi_move_the_crowd http://www.meshly.com/post/guilty_pleasure_pepsi_move_the_crowd#comments Tue, 01 May 2007 14:18:45 +0000 aki
]]> http://www.meshly.com/post/mass_interactive_4_ways_marketers_can_use_twitter http://www.meshly.com/post/mass_interactive_4_ways_marketers_can_use_twitter#comments Mon, 30 Apr 2007 20:00:14 +0000 aki
1. Capture the live pulse of an event -used to offer a visual display of conversations happening around an event. 

2. Deepen a static experience through live commentary - Fox is going to be using Twitter to promote their new show Drive by having the director provide live updates and directors commentary via Twitter throughout the show. 

3. Facilitate collaborative watching - when it comes to watching video content online or on television, Twitter can allow you to watch something "alongside" anyone anywhere by sharing your impressions and reading impressions from others as a program unfolds. This is a powerful new method of sharing feedback and ideas.

4. Add a new dimension to promotions - Scavenger hunts, user generated content campaigns, and other reality based marketing promotions are growing popularity as ways to encourage interaction from customers.  Twitter can offer a way of encouraging dialogue between promotion participants and adding an "instant message style" dimension to a promotion without the privacy and contact acceptance barriers normally associated with using IM for marketing.

]]> http://www.meshly.com/post/brave_new_media_whats_making_friends_with_a_myspace_user_wor http://www.meshly.com/post/brave_new_media_whats_making_friends_with_a_myspace_user_wor#comments Tue, 24 Apr 2007 15:04:06 +0000 aki
]]>