http://www.meshly.com/popular/tag/bravenewmedia/ Meshly Channel feed for all Fri, 21 Nov 2008 10:49:37 +0000 http://www.meshly.com/ en http://www.meshly.com/post/ad_agency_deathwatch_nike_sprints_toward_new_media http://www.meshly.com/post/ad_agency_deathwatch_nike_sprints_toward_new_media#comments Mon, 15 Oct 2007 19:14:12 +0000 aki
]]> http://www.meshly.com/post/web_20_goes_mainstream http://www.meshly.com/post/web_20_goes_mainstream#comments Thu, 04 Oct 2007 19:01:38 +0000 aki
]]> http://www.meshly.com/post/facebook_app_pulls_20k_on_ebay http://www.meshly.com/post/facebook_app_pulls_20k_on_ebay#comments Tue, 02 Oct 2007 13:30:04 +0000 aki http://cgi.ebay.com/ws/eBayISAPI... ;amp;item=290162896581) for $20,100. The application has 250K+ installs and records of some 150K users (the number of daily active users is under 1000), which means that user records in the deal went for $0.13 apiece. The price is in line with the valuation estimate on Adonomics(http://adonomics.com/about/23672... ;amp;range=30d).

From the eBay description: "Buying "I am hungry" will give you access to a quarter of a million users that are just waiting to be energized and attracted to the application. If your company has related products such as ordering food online or restaurant guides, buying this application and investing some time to improve it would give you a jumpstart in the Facebook application world."

]]> http://www.meshly.com/post/selling_ads_on_facebook_is_a_tempting_but_risky_business http://www.meshly.com/post/selling_ads_on_facebook_is_a_tempting_but_risky_business#comments Tue, 02 Oct 2007 13:20:09 +0000 aki
]]> http://www.meshly.com/post/ad_agency_deathwatch_old_world_media_start_to_feel_the_pain http://www.meshly.com/post/ad_agency_deathwatch_old_world_media_start_to_feel_the_pain#comments Mon, 17 Sep 2007 15:04:11 +0000 aki
Network and spot TV and national newspapers were hit hard—especially compared with the internet's 17.7% growth (not counting keyword search or video advertising, which TNS doesn't measure).

Expect that internet growth to continue, even in a recession.


]]> http://www.meshly.com/post/the_internet_is_for_porn http://www.meshly.com/post/the_internet_is_for_porn#comments Thu, 06 Sep 2007 13:27:56 +0000 aki
]]> http://www.meshly.com/post/facebook_app_goldrush http://www.meshly.com/post/facebook_app_goldrush#comments Tue, 04 Sep 2007 21:23:58 +0000 aki
]]> http://www.meshly.com/post/brave_new_media_adonomics_facebook_app_measures http://www.meshly.com/post/brave_new_media_adonomics_facebook_app_measures#comments Tue, 04 Sep 2007 13:31:44 +0000 aki
]]> http://www.meshly.com/post/ad_agency_deathwatch_forrester_says_traditional_marketing_fa http://www.meshly.com/post/ad_agency_deathwatch_forrester_says_traditional_marketing_fa#comments Tue, 21 Aug 2007 20:54:10 +0000 aki However, the return on investment in these campaigns is very low, and marketers should be prepared to engage in a personal relationship with users by providing something of value. "It is clear that successful social networking site campaigns do not follow traditional marketing rules," said Charlene Li, a principal analyst at Forrester and co-author of the report.

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