I spent the evening looking at the SL presence for as many major brands as I could find. I'm sure I've missed a few, but this is a fairly good representation of what real world advertisers are doing in the virtual world space. From a creative standpoint, it's not hard to see why advertisers are so interested in exploring Second Life's possibilities. There aren't a lot of creative or physical limitations inherent in the environment, so it's a unique opportunity to present a brand in an entirely new context.

So, without further ado, here is the massive list of real world brands that are currently participating in the virtual world of Second Life. Enjoy.

Submitted by jason - 2007-07-26 12:26:29
Channels - blogcadre fallonplanningblog metaverse collemcvoy
Tags - advertising brand virtual identity secondlife

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Total volume of Linden dollars: 2,608,448,990
At the current exchange rate of L$265 to $1, this is roughly $9.8 million.

Cash flow:
Last month, there were 42,597 avatars with an increasing balance. 132 of them were earning over $5000 a month. The graph is very bottom heavy, with most users making less than $10. No mention is made of users with a negative cash flow.

Transaction size:
Most transactions are for small amounts under L$500 ($1.88). I'd venture to guess most of these are texture uploads that cost L$10 ($0.038) or small L$2 camping transactions ($0.008). There were 856 transactions over L$1,000,000 ($3,773).

Submitted by jason - 2007-07-25 20:04:09
Channels - metaverse
Tags - virtual money secondlife economy micropayment linden

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