I spent the evening looking at the SL presence for as many major brands as I could find. I'm sure I've missed a few, but this is a fairly good representation of what real world advertisers are doing in the virtual world space. From a creative standpoint, it's not hard to see why advertisers are so interested in exploring Second Life's possibilities. There aren't a lot of creative or physical limitations inherent in the environment, so it's a unique opportunity to present a brand in an entirely new context.

So, without further ado, here is the massive list of real world brands that are currently participating in the virtual world of Second Life. Enjoy.

Submitted by jason - 2007-07-26 12:26:29
Channels - blogcadre fallonplanningblog metaverse collemcvoy
Tags - advertising brand virtual identity secondlife

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This presentation was delivered at the 2005 Open Source Convention and is widely regarded as one of the best powerpoint presentations ever made.

It covers the complicated and hairy topic of identity in the digital age from a very respectful and insightful perspective. It's something we don't often think about from day to day... but we should.

Submitted by jason - 2007-04-05 23:16:31
Channels - fallonplanningblog
Tags - technology web2.0 identity presentation oscon

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