From video sharing sites to video mixers, mashups and converters, Mashable has brought together more than 150 favorite sites in this category.

Submitted by aki - 2007-06-28 07:37:39
Channels - fallonplanningblog
Tags - interactive tool web 2.0 mass how to...

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FRITO-LAY'S DORITOS IS BACK AT the consumer-generated game once again. This time, it's partnering with Microsoft's Xbox 360 to let fans design an Xbox LIVE Arcade game embodying the spirit of the tortilla chip brand.


In addition to a $6,000 prize package, five finalists will get to work with Xbox LIVE Arcade development teams to build playable versions of their game concept, which will be available at the Doritos development Web site www.snackstrongproductions.com.
In late October and early November, visitors to the site will get to play the finalists' games and vote for the one concept they want to see developed for release. The winning concept will be developed by Xbox360 for free download in summer 2008.

Submitted by aki - 2007-06-22 17:00:00
Channels - fallonplanningblog
Tags - interactive web 2.0 mass user-created

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Keep your DJ skillz up, yo. Mixwell and keep the digital party pumped...or drop corny beats and scratches and get booed out the booth.

Submitted by aki - 2007-05-01 07:18:45
Channels - fallonplanningblog
Tags - interactive web 2.0 mass guilty pleasure

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Fox, Carat Study Tries to Quantify Return of Social-Network Marketing. The value of an ad interaction in the social-media space has been somewhat of a mystery. While most suspect the highly engaging environment might be a good place to reach consumers, there are also questions about ad receptiveness on personal pages -- there's no ready-made means of measurement because it's a new channel.

Submitted by aki - 2007-04-24 08:04:06
Channels - fallonplanningblog
Tags - interactive web new 2.0 mass brave media myspace

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"You've heard it before, but agencies need to sse Media and Metrics to make it happen...boiled down to the same rhetoric anyone's heard at any marketing conference in the past year: break down silos; it's time to innovate; agencies should be true business partners; if you aren't an agent of change, you're an object to change; play well with other agencies."

Perhaps the best point made was one of fearlessness: Accountability does not kill creativity; in fact, it should enhance it. Speakers called for the democratization of data, mined from both the client and the agency and visualized in creative ways, with real-time data streams running 24/7.

Submitted by aki - 2007-04-20 06:01:54
Channels - fallonplanningblog
Tags - web new 2.0 agency ad deathwatch brave media

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MoveOn.org, the political group that again and again proves itself ahead of the curve in mastering web marketing and web theatrics, has snagged Oliver Stone to direct an upcoming anti-war ad.

But using a Hollywood heavyweight to get the message out is so 20th century. So MoveOn has added a consumer aspect -- they can go to http://pol.moveon.org/videovets/ and pick the interviews with soldiers and families they think should be featured in the spots.

Submitted by aki - 2007-04-20 05:52:45
Channels - fallonplanningblog
Tags - advertising interactive web politics 2.0 mass political

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IN AN APPARENT ATTEMPT TO boost ad efforts, YouTube is poised to start collecting more detailed demographic information about its users. "There's lots you can glean from looking at who's looking at what," YouTube CMO Suzie Reider reportedly said this week at an Advertising Research Foundation conference. "It's a real-time focus group that happens all day, every day," she continued, according to Advertising Age.
The report was vague about what type of data the site intends to amass, but consider that parent company Google already keeps track of user searches and ties them to specific IP addresses -- a practice that has drawn the ire of watchdog groups.

At the same time, her remarks are somewhat puzzling, given that YouTube is still struggling to figure out its ad model. If YouTube decides to stick to contextual ads -- Google's specialty -- little user data is needed, because ads would be served based on the content watched, and not the user's identity. YouTube executives also are talking about pre-roll or post-roll ads, but even if the site starts showing video ads in the near future, it would be surprising if YouTube was ready to target those ads by behavior any time soon.

Submitted by aki - 2007-04-20 05:37:43
Channels - fallonplanningblog
Tags - web youtube new 2.0 brave media

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uh, not work related, but it is important, vote for your favorate Star Wars stamps!

Submitted by aki - 2007-04-13 09:07:21
Channels - fallonplanningblog
Tags - interactive web 2.0 mass guilty pleasure

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Social network connects travelers scheduled on same flight and heading to the same part of the city so they may share a taxi.

Submitted by aki - 2007-04-06 18:31:11
Channels - fallonplanningblog
Tags - interactive web social 2.0 mass networking

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popurls is the dashboard for the latest web-buzz, a single page that encapsulates up-to-the-minute headlines from the most popular sites on the internet.

Submitted by aki - 2007-04-06 15:45:14
Channels - fallonplanningblog
Tags - research web tools 2.0

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Web 2.0 reframes how we think/behave.

Submitted by aki - 2007-04-05 20:39:32
Channels - fallonplanningblog
Tags - interactive web new 2.0 mass hive mind brave media

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'What is' Web 2.0 explained (the acting is reminiscent of bad porn and a bit distractive - but what do u expect from user-created video?). Geeks and techheads would get it. Prob a bore to anyone else.

Submitted by aki - 2007-04-02 19:12:33
Channels - fallonplanningblog
Tags - interactive web 2.0 mass what is...

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