Before the curtain was pulled back, each episode attracted 150,000 to 200,000 viewers, but the numbers have increased to between 250,000 to 300,000 since last fall, series co-creatr Greg Goodfried and show publicist Jill Siegel said. Statistics on websites such as YouTube show that some episodes have attracted more than 1 million views. The show completed its first season on Aug. 3, with a 12-part season finale. In a deal with MySpaceTV, the episodes premiered on MySpace before being posted on other outlets. Ms. Siegel said that for three days the finale generated more than 1 million views on MySpace and more than 1.6 million on YouTube. "What's unique here is the immersiveness of the program inside a social network, enabling you to do stuff that you can't do on YouTube," said Ziv Navoth, VP-marketing, Bebo. "People are for the first time realizing what it means to develop a show for the internet, and not just repackaging it for the internet."

Submitted by aki - 2007-08-18 08:10:03
Channels - fallonplanningblog
Tags - web2.0 user-created lonelygirl15

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FRITO-LAY'S DORITOS IS BACK AT the consumer-generated game once again. This time, it's partnering with Microsoft's Xbox 360 to let fans design an Xbox LIVE Arcade game embodying the spirit of the tortilla chip brand.


In addition to a $6,000 prize package, five finalists will get to work with Xbox LIVE Arcade development teams to build playable versions of their game concept, which will be available at the Doritos development Web site www.snackstrongproductions.com.
In late October and early November, visitors to the site will get to play the finalists' games and vote for the one concept they want to see developed for release. The winning concept will be developed by Xbox360 for free download in summer 2008.

Submitted by aki - 2007-06-22 17:00:00
Channels - fallonplanningblog
Tags - interactive web 2.0 mass user-created

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there are thousands of Lego user-generated innovation...but this one is rather detailed execution, indeed

Submitted by aki - 2007-06-01 07:03:40
Channels - fallonplanningblog
Tags - interactive mass user-created user-generated

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Consumers are being invited to create their own design for a Pepsi can; top designs, as determined by an in-house panel, will be posted online where consumers will vote for a winner.

The winning design will be used on 500 million Pepsi cans, says the company. Consumers can go online to DesignOurPepsiCan.com, where they can use the site's tools or their own to create a design.

Pepsi says the campaign is the result of an extensive global youth trends study, according to which young people embrace change and love personalization. To meet that desire for change, the company plans to change the design of the can 35 times this year.

Some musicians are also showcasing their artistic talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell Williams have created designs that will be in market in the coming months. The three cans will feature a website address that will take fans to exclusive footage of the artists and will offer information on their new projects.
The campaign is getting a lot of play, but at least one commentator points out that Jones Soda pioneered the design-our-can concept.

Submitted by aki - 2007-04-09 14:57:05
Channels - fallonplanningblog
Tags - brand mass hive mind cult user-created interaction crowdsourcing co-creation

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