Exact figures have not been given out, but the rate of site visitors, usually around a million a month, increased fivefold for the duration of the campaign, without any on-or off-line support except word-of-mouth.

Submitted by aki - 2007-05-16 13:56:38
Channels - fallonplanningblog
Tags - new contagious brave media roi results

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Today at the Emetrics Summit in San Francisco, Brett Crosby and Jeff Veen unveiled the new version of Google Analytics. We will be activating this new version on all current Analytics accounts over the next few weeks, so please be on the lookout for an email from us and keep an eye on your settings page.

Submitted by aki - 2007-05-09 06:09:34
Channels - fallonplanningblog
Tags - tool new howto web2.0 brave media

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The Pew Institute released a new study that segments the US population by how we use our ICT gadgetry. Use in your decks when the client asks for "proof".

Submitted by aki - 2007-05-08 14:40:24
Channels - fallonplanningblog
Tags - tech new technology web2.0 brave media adoption study users pew

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NBA announced the launch of NBA Headquarters, a new virtual destination featuring a variety of innovative and interactive NBA elements in Second Life. An exclusive avatar of NBA Commissioner of David Stern was developed and will be used for media events and to interact with fans in NBA Headquarters.

Submitted by aki - 2007-05-03 09:31:44
Channels - fallonplanningblog
Tags - life new postcards from second brave media

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Rohit Bhargava offers 4 non-boring ways to use Twitter for marketing:

1. Capture the live pulse of an event -used to offer a visual display of conversations happening around an event. 

2. Deepen a static experience through live commentary - Fox is going to be using Twitter to promote their new show Drive by having the director provide live updates and directors commentary via Twitter throughout the show. 

3. Facilitate collaborative watching - when it comes to watching video content online or on television, Twitter can allow you to watch something "alongside" anyone anywhere by sharing your impressions and reading impressions from others as a program unfolds. This is a powerful new method of sharing feedback and ideas.

4. Add a new dimension to promotions - Scavenger hunts, user generated content campaigns, and other reality based marketing promotions are growing popularity as ways to encourage interaction from customers.  Twitter can offer a way of encouraging dialogue between promotion participants and adding an "instant message style" dimension to a promotion without the privacy and contact acceptance barriers normally associated with using IM for marketing.

Submitted by aki - 2007-04-30 13:00:14
Channels - fallonplanningblog
Tags - interactive new social web2.0 mass hive mind brave media networking networks

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Church of the Consumer notes some 'best of..." lowlights from P/R reps attempting the new "blogger outreach".

I, too, have gotten upticks in the way wild pitches from the bait of some free prizes to just the overly friendly attempt to 'make buddies'.

My own advice: keep it quick, keep it relevant, be upfront and direct. Then go away. I'll either bite and connect back with you, or I won't. Your sales pitch is prob not gonna make us insta-friends, so keep it real.

Submitted by aki - 2007-04-30 07:21:40
Channels - fallonplanningblog
Tags - blog new web2.0 brave media roi of blogging bloggery outreach

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YouTube has added an Active Sharing feature, to let you see who’s watching your video, and videos that other users are watching. The last six videos you watched display on your Channel page, and when someone visits one of these videos they may see your name listed in the “who’s watching” box. This history tracking feature can be turned off.

Additionally, you can rearrange the order of your favorites videos, and a module that automatically approves comments from friends but requires approval from everyone else.

Any user’s Channel can now be filtered by Most Recent, Most Viewed, and Most Discussed, and gone more lax with comments limits, meaning you only have to type in a CAPTCHA once per login session. You can also unblock users, and browse Partner channels by Most Viewed, or through an alphabetical listing.

Submitted by aki - 2007-04-30 07:01:36
Channels - fallonplanningblog
Tags - youtube new social brave media metrics metrix

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Fox, Carat Study Tries to Quantify Return of Social-Network Marketing. The value of an ad interaction in the social-media space has been somewhat of a mystery. While most suspect the highly engaging environment might be a good place to reach consumers, there are also questions about ad receptiveness on personal pages -- there's no ready-made means of measurement because it's a new channel.

Submitted by aki - 2007-04-24 08:04:06
Channels - fallonplanningblog
Tags - interactive web new 2.0 mass brave media myspace

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"You've heard it before, but agencies need to sse Media and Metrics to make it happen...boiled down to the same rhetoric anyone's heard at any marketing conference in the past year: break down silos; it's time to innovate; agencies should be true business partners; if you aren't an agent of change, you're an object to change; play well with other agencies."

Perhaps the best point made was one of fearlessness: Accountability does not kill creativity; in fact, it should enhance it. Speakers called for the democratization of data, mined from both the client and the agency and visualized in creative ways, with real-time data streams running 24/7.

Submitted by aki - 2007-04-20 06:01:54
Channels - fallonplanningblog
Tags - web new 2.0 agency ad deathwatch brave media

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IN AN APPARENT ATTEMPT TO boost ad efforts, YouTube is poised to start collecting more detailed demographic information about its users. "There's lots you can glean from looking at who's looking at what," YouTube CMO Suzie Reider reportedly said this week at an Advertising Research Foundation conference. "It's a real-time focus group that happens all day, every day," she continued, according to Advertising Age.
The report was vague about what type of data the site intends to amass, but consider that parent company Google already keeps track of user searches and ties them to specific IP addresses -- a practice that has drawn the ire of watchdog groups.

At the same time, her remarks are somewhat puzzling, given that YouTube is still struggling to figure out its ad model. If YouTube decides to stick to contextual ads -- Google's specialty -- little user data is needed, because ads would be served based on the content watched, and not the user's identity. YouTube executives also are talking about pre-roll or post-roll ads, but even if the site starts showing video ads in the near future, it would be surprising if YouTube was ready to target those ads by behavior any time soon.

Submitted by aki - 2007-04-20 05:37:43
Channels - fallonplanningblog
Tags - web youtube new 2.0 brave media

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Note that "evolution" for these guys is more about graphics, not the participation afforded by internet, XBox360 and Wii. A pity that game nerds can only think in terms of bigger bangs and zowee! fasinations. But useful clip nevertheless.

Submitted by aki - 2007-04-17 06:56:08
Channels - fallonplanningblog
Tags - new brave media advergaming

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Web 2.0 reframes how we think/behave.

Submitted by aki - 2007-04-05 20:39:32
Channels - fallonplanningblog
Tags - interactive web new 2.0 mass hive mind brave media

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