Rohit Bhargava offers 4 non-boring ways to use Twitter for marketing:

1. Capture the live pulse of an event -used to offer a visual display of conversations happening around an event. 

2. Deepen a static experience through live commentary - Fox is going to be using Twitter to promote their new show Drive by having the director provide live updates and directors commentary via Twitter throughout the show. 

3. Facilitate collaborative watching - when it comes to watching video content online or on television, Twitter can allow you to watch something "alongside" anyone anywhere by sharing your impressions and reading impressions from others as a program unfolds. This is a powerful new method of sharing feedback and ideas.

4. Add a new dimension to promotions - Scavenger hunts, user generated content campaigns, and other reality based marketing promotions are growing popularity as ways to encourage interaction from customers.  Twitter can offer a way of encouraging dialogue between promotion participants and adding an "instant message style" dimension to a promotion without the privacy and contact acceptance barriers normally associated with using IM for marketing.

Submitted by aki - 2007-04-30 13:00:14
Channels - fallonplanningblog
Tags - interactive new social web2.0 mass hive mind brave media networking networks

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Consumers are being invited to create their own design for a Pepsi can; top designs, as determined by an in-house panel, will be posted online where consumers will vote for a winner.

The winning design will be used on 500 million Pepsi cans, says the company. Consumers can go online to DesignOurPepsiCan.com, where they can use the site's tools or their own to create a design.

Pepsi says the campaign is the result of an extensive global youth trends study, according to which young people embrace change and love personalization. To meet that desire for change, the company plans to change the design of the can 35 times this year.

Some musicians are also showcasing their artistic talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell Williams have created designs that will be in market in the coming months. The three cans will feature a website address that will take fans to exclusive footage of the artists and will offer information on their new projects.
The campaign is getting a lot of play, but at least one commentator points out that Jones Soda pioneered the design-our-can concept.

Submitted by aki - 2007-04-09 14:57:05
Channels - fallonplanningblog
Tags - brand mass hive mind cult user-created interaction crowdsourcing co-creation

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The standard Internet advertisement is so familiar that most people tune it out: a billboard stripped across the top of a Web site, waiting for consumers to surf by and maybe click on it.

Now a young generation of online-ad creators are pushing a newer idea: putting a brand on a mini-site so fun or useful -- a video game or a spruced-up calculator or a live sports update -- that people download it, paste it on their personal blogs or social networking sites, use it again and again and share it with friends.

"The new role of companies is not to produce content and spoon-feed it to users," said Hooman Radfar, 25, the founder of Clearspring. "Their new role is to create tools people want and push them out so people can use them however they choose."

Submitted by aki - 2007-04-09 13:51:08
Channels - fallonplanningblog
Tags - advertising interactive 2.0 agency ad deathwatch branded mass hive mind widget utility

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Web 2.0 reframes how we think/behave.

Submitted by aki - 2007-04-05 20:39:32
Channels - fallonplanningblog
Tags - interactive web new 2.0 mass hive mind brave media

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