Web Widgets and/or Gadgets are small portable micro-user experiences that users can embed into their web pages employed to either showcase features, stories, and functions OR to give users quick access to frequently scanned/queried content, tools, and systems.
Recent coverage in the press indicates that this is not a flash in the pan. There is critical mass forming, and big bets that are being made. Widgets are hot properties and disruptors, and top marketers are building positioning strategies around these things. 

Submitted by aki - 2007-08-18 07:54:09
Channels - fallonplanningblog
Tags - interactive web2.0 widget

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Doritos let customers do the naming of a new flavor. The winner will become a “Doritos Flavor Master” - which rewards you with a years free supply and beta taste tester of subsequent flavor innovations.

Submitted by aki - 2007-07-10 08:58:53
Channels - fallonplanningblog
Tags - interactive mass co-creation user-generated

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This Ain't No Disco {it's where we work} invites Agencies from across the world to show us their inner sanctum and like Pandora's Box, once you look inside nothing will ever be the same again. If you are an Agency and would like to be featured. This Ain't No Disco invites you to submit the inside of your 4 walls and let others marvel at your creation. It's ok to show off, so show it all.

Submitted by aki - 2007-06-28 07:47:22
Channels - fallonplanningblog
Tags - interactive mass guilty pleasure

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From video sharing sites to video mixers, mashups and converters, Mashable has brought together more than 150 favorite sites in this category.

Submitted by aki - 2007-06-28 07:37:39
Channels - fallonplanningblog
Tags - interactive tool web 2.0 mass how to...

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Video game sales are gaining and will globally exceed music sales by the end of 2007 reports PricewaterhouseCoopers. The growth can be contributed to the fact that more and more devices like mobile phones, PDAs and laptops support broadband services, being able to download games.
The information not only reflects the gaming industryуs strong trajectory but also serves as a painful reminder that the music industry continues to suffer. EMI recently reported, however, that sales of its DRM-free songs and albums have been good since the launch of iTunes Plus, with CD sales of those same albums dropping during that time.

Submitted by aki - 2007-06-26 13:05:05
Channels - fallonplanningblog
Tags - interactive mass

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the reported price is only $60,000. But nonetheless, the fact that the Favorite Peeps widget just got acquired by Slide - a company keen to dominate the Facebook apps market as it faces the uncertainty of MySpace’s widget policy - shows that the frenzied activity around the Facebook platform is paying off for some developers.

Submitted by aki - 2007-06-26 12:43:59
Channels - fallonplanningblog
Tags - interactive social network mass media

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96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month.

Submitted by aki - 2007-06-26 11:01:31
Channels - fallonplanningblog
Tags - interactive social mass media networks

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FRITO-LAY'S DORITOS IS BACK AT the consumer-generated game once again. This time, it's partnering with Microsoft's Xbox 360 to let fans design an Xbox LIVE Arcade game embodying the spirit of the tortilla chip brand.


In addition to a $6,000 prize package, five finalists will get to work with Xbox LIVE Arcade development teams to build playable versions of their game concept, which will be available at the Doritos development Web site www.snackstrongproductions.com.
In late October and early November, visitors to the site will get to play the finalists' games and vote for the one concept they want to see developed for release. The winning concept will be developed by Xbox360 for free download in summer 2008.

Submitted by aki - 2007-06-22 17:00:00
Channels - fallonplanningblog
Tags - interactive web 2.0 mass user-created

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Mr. T. Snickers. Nuff Said, Sucka!

Submitted by aki - 2007-06-05 16:28:01
Channels - fallonplanningblog
Tags - interactive mass guilty pleasure

3 comments

there are thousands of Lego user-generated innovation...but this one is rather detailed execution, indeed

Submitted by aki - 2007-06-01 07:03:40
Channels - fallonplanningblog
Tags - interactive mass user-created user-generated

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That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the "Most Mentos and Soda Fountains."

The event took place last week in the home market of Mentos parent Perfetti Van Melle USA: Fountain Square in Cincinnati.

TV, radio and print ads asked people to come to the square to participate. Since no record had previously been set, Guinness made the requirement that at least 100 geysers had to be set off. Five hundred people showed up to help out.

Submitted by aki - 2007-05-30 11:51:06
Channels - fallonplanningblog
Tags - interactive brand mass cult

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Dig it, folks are just speaking louder over the interference. This crank is actually singing the illegal Digg-gate code that can't be silenced by lawyers.

Submitted by aki - 2007-05-03 19:07:39
Channels - fallonplanningblog
Tags - interactive social mass media networking digg controversy digg-gate

1 comment

Web Designer Joshua Porter outlines the full 16 Social Features leveraged on a typical Amazon page (in this example for iPod). Social Marketing autopsied for your consideration.

Submitted by aki - 2007-05-01 15:29:14
Channels - general
Tags - interactive social marketing mass networking

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Web Designer Joshua Porter outlines the full 16 Social Features leveraged on a typical Amazon page (in this example for iPod). Social Marketing autopsied for your consideration.

Submitted by aki - 2007-05-01 15:26:36
Channels - popular
Tags - interactive social marketing mass networking

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Keep your DJ skillz up, yo. Mixwell and keep the digital party pumped...or drop corny beats and scratches and get booed out the booth.

Submitted by aki - 2007-05-01 07:18:45
Channels - fallonplanningblog
Tags - interactive web 2.0 mass guilty pleasure

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