votes
Through a collaboration with Burnett (Survivor), MySpace will launch the reality show "Independent" in early 2008. Contestants interested in becoming America's "next great politician" can declare their candidacy via MySpace Video and receive feedback from the viewing public through their MySpace profiles.
"This is America—it's a true democracy, and the modern democracy cannot ignore social media," Burnett said. "By looking for the voice of independent young Americans and by galvanizing that community to watch, their chosen candidates will make for exciting television."
Once the candidates are narrowed down through online votes, viewers of the weekly network show and those online will advise the candidates on which national issues to tackle during their campaign.
Ultimately, the winner will receive $1 million, which he or she will be required to either donate to a political cause or to his or her own future political campaign.
Submitted by aki - 2007-04-26 08:49:18
Channels - fallonplanningblog
Tags - web2.0 
politics2.0 massinteractive politicaladvertising election08
