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Member View: aki » character - (all posts tagged character)
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A racially charged advertising character, who for decades has been relegated to a minor role in the marketing of the products that still carry his name, is taking center stage in a campaign that gives him a makeover  Madison Avenue style  by promoting him to chairman of the company. See http://www.unclebens.com also ref: http://fallontrendpoint.blogspot.com/search?q=sun+maid and http://fallontrendpoint.blogspot.com/search?q=bazooka

Submitted by aki - 2007-04-02 09:44:38
Channels - fallonplanningblog
Tags - branded facelift brand character revival

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