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“Super Tuesday” is when 24 states start figuring out who their delegates at the national conventions will be to decide each parties Presidential candidate. This day can make or break a potential campaign, and this year it seems more important than ever. Mashable.com has gathered together a slew of resources to help you not only cast your vote, but also decide who fits you best, and to follow the results. Submitted by aki - 2008-02-05 08:20:07
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Tags - web2.0  politics2.0 politicaladvertising shifthappens election'08 Comment on this post
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Avenue A/Razorfish, the digital agency owned by Microsoft, released research that shows some Web 2.0 staples such as video sharing and personalized Web pages have gone mainstream. Submitted by aki - 2007-10-04 12:01:38
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Tags - web2.0 bravenewmedia shifthappens Comment on this post
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The "I Am Hungry" Facebook application was sold on eBay(http://cgi.ebay.com/ws/eBayISAPI... ;amp;item=290162896581) for $20,100. The application has 250K+ installs and records of some 150K users (the number of daily active users is under 1000), which means that user records in the deal went for $0.13 apiece. The price is in line with the valuation estimate on Adonomics(http://adonomics.com/about/23672... ;amp;range=30d).
From the eBay description: "Buying "I am hungry" will give you access to a quarter of a million users that are just waiting to be energized and attracted to the application. If your company has related products such as ordering food online or restaurant guides, buying this application and investing some time to improve it would give you a jumpstart in the Facebook application world." Submitted by aki - 2007-10-02 06:30:04
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Tags - web2.0 bravenewmedia facebookapps Comment on this post
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In the latest internet land grab, at least eight companies have launched advertising networks for Facebook widgets. The players include Lookery, fbExchange, Cubics, Social Media and the latest addition, Appfuel. Several content distributors, including RockYou and Slide, as well as video-solution provider VideoEgg, have also gotten into the ad game. But the specter looms: Facebook giveth, Facebook can taketh away. Submitted by aki - 2007-10-02 06:20:09
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Tags - web2.0 bravenewmedia shifthappens Comment on this post
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Google Strikes Back with a MS Powerpoint-like app that is mass interactive and free. "Network as a platform" in action. Looks like the showdown with be between Googl+Facebk. Submitted by aki - 2007-09-19 10:30:10
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Tags - google web2.0 massinteractive hivemind Comment on this post
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Sesame Street don't lie...nice crescendo at end. Submitted by aki - 2007-09-06 06:27:56
Channels - fallonplanningblog
Tags - wtf funny web2.0 guiltypleasure bravenewmedia Comment on this post
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plus details on costs and results of some of the breakaway hits. Submitted by aki - 2007-09-04 14:23:58
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Tags - web2.0 massinteractive bravenewmedia Comment on this post
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Tracking top Facebook apps and their usage. Submitted by aki - 2007-09-04 06:31:44
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Tags - tool web2.0 bravenewmedia measurement Comment on this post
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Rapper Missy Elliott has teamed with Doritos in a new multimillion dollar ad campaign promoting the Doritos' Collision brand of chips.
According to reports, the commercials debut September 17 and feature Elliott in the studio creating a "mash up," while eating Doritos Collision chips, which contain two distinct flavor of chips.
An online component to the campaign will also allow fans to create their own mash up singles, using the Grammy Award winning producer's tracks in a competition for prizes. Submitted by aki - 2007-08-27 05:38:03
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Tags - mashup web2.0 Comment on this post
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Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.
Eventually, it hopes to refine the system to allow it to predict what products and services users might be interested in even before they have specifically mentioned an area.
As the industry watches the Palo Alto, Calif., start-up to see if it can translate its popularity into bigger profits, Facebook has made the new ad plan its top priority, say people familiar with the matter. The plan is at an early stage and could change, but the aim is to unveil a basic version of the service late this fall. Submitted by aki - 2007-08-23 14:00:51
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Tags - web2.0 facebook breavenewmedia Comment on this post
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Forrester Research study suggests that most marketers still use traditional tactics like run-of-site advertising and static microsites to push messages into these networks.
However, the return on investment in these campaigns is very low, and marketers should be prepared to engage in a personal relationship with users by providing something of value. "It is clear that successful social networking site campaigns do not follow traditional marketing rules," said Charlene Li, a principal analyst at Forrester and co-author of the report. Submitted by aki - 2007-08-21 13:54:10
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Tags - web2.0 adagencydeathwatch bravenewmedia shifthappens Comment on this post
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A Southwest Airlines' advertising widget that announces updates on discount fares using the "ding" sound familiar to frequent fliers and viewers of Southwest's TV ads, has been installed by an estimated 2 million users. According to the company, $150 million in ticket sales were generated by use of the widget. It's just one way Southwest is using technology to keep in touch with its customers.
"In its first two years, the Ding application was downloaded by about 2 million consumers and generated more than $150 million in ticket sales, said Kevin Krone, vice president of marketing."
"The company declines to give conversion rates, but industry sources say 45 percent of Ding users come back to book again, compared to the industry rate of 27 percent repeat ticket sales."
"As a result, Southwest is committed to digital social marketing as a way to drive business, said Krone"
"Travelers' migration online shows no sign of abating. Eighty-one percent of leisure travelers and 90 percent of business travelers are shopping online, and those e-consumers are demanding both control and customization, cites a June study by Forrester Research." Submitted by aki - 2007-08-21 13:38:35
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Tags - web2.0 widget southwest ding Comment on this post
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Before the curtain was pulled back, each episode attracted 150,000 to 200,000 viewers, but the numbers have increased to between 250,000 to 300,000 since last fall, series co-creatr Greg Goodfried and show publicist Jill Siegel said. Statistics on websites such as YouTube show that some episodes have attracted more than 1 million views. The show completed its first season on Aug. 3, with a 12-part season finale. In a deal with MySpaceTV, the episodes premiered on MySpace before being posted on other outlets. Ms. Siegel said that for three days the finale generated more than 1 million views on MySpace and more than 1.6 million on YouTube. "What's unique here is the immersiveness of the program inside a social network, enabling you to do stuff that you can't do on YouTube," said Ziv Navoth, VP-marketing, Bebo. "People are for the first time realizing what it means to develop a show for the internet, and not just repackaging it for the internet." Submitted by aki - 2007-08-18 08:10:03
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Tags - web2.0 user-created lonelygirl15 Comment on this post
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Web Widgets and/or Gadgets are small portable micro-user experiences that users can embed into their web pages employed to either showcase features, stories, and functions OR to give users quick access to frequently scanned/queried content, tools, and systems.
Recent coverage in the press indicates that this is not a flash in the pan. There is critical mass forming, and big bets that are being made. Widgets are hot properties and disruptors, and top marketers are building positioning strategies around these things. Submitted by aki - 2007-08-18 07:54:09
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Tags - interactive web2.0 widget Comment on this post
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