Universal McCann have just completed research in Europe which shows that people in developed markets like the US and UK don't like mobile advertising.

Submitted by adrianho - 2007-08-19 08:50:16
Channels - zeusjones
Tags - advertising research mobile annoying mobileadvertising universalmccann

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Philips has created a concierge that sends local information via text to your phone. While I love that Philips is doing something useful, it feels very disconnected to the brand or any Philips product either. One good thing: Minneapolis is available! via Chroma http://chromainc.typepad.com

Submitted by adrianho - 2007-05-08 06:30:04
Channels - zeusjones
Tags - marketing mobile actionmarketing brandutility

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