Universal McCann have just completed research in Europe which shows that people in developed markets like the US and UK don't like mobile advertising.

Submitted by adrianho - 2007-08-19 08:50:16
Channels - zeusjones
Tags - advertising research mobile annoying mobileadvertising universalmccann

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Online advertising tactics we need to avoid.

Submitted by adrianho - 2007-07-02 07:26:19
Channels - zeusjones
Tags - advertising online interruption

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No more ads to kids for Kellogg. Of course this is NYTimes newsworthy. It will be interesting to see if this is a more effective advertising strategy than advertising was.

Submitted by adrianho - 2007-06-13 17:11:17
Channels - zeusjones
Tags - advertising kids pr kellogg

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BeeB article about new digital paper that can talk. Destined for "marketing innovations." Personally, I think this is destined to make people hate on advertising even more than they do now.

Submitted by adrianho - 2007-06-06 07:12:35
Channels - zeusjones
Tags - advertising digitalpaper invention annoyance

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Scribe Media is a site that, "travels the country to capture and deliver speeches, lectures, roundtables and interviews of thoughtleaders across a broad range of subject areas that includes current events, technology, media, business, healthcare and the arts." Thanks to http://darmano.typepad.com/logic... for the tip,

Submitted by adrianho - 2007-06-05 04:55:54
Channels - general zeusjones
Tags - advertising video business lectures clips speeches interviews

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Nicholas Carr talks about the problems Heinz has been facing with the quality of its entries in its UGC ad contest.

Submitted by adrianho - 2007-05-26 09:04:39
Channels - general zeusjones
Tags - advertising ugc heinz

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That's how much it costs to deliver a :30 speech on American Idol. Hope Old Navy (and the others) get value for money out of it.

Submitted by adrianho - 2007-05-23 11:10:25
Channels - zeusjones
Tags - advertising media americanidol waste

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Completely un-self serving study shows that "Marketers haven't really lost control of their brands just yet," said Rob Mooth, VP-product development at Bases. "What we found were that the products that get the most buzz were the ones that were paying for it. ... Advertising agencies are probably more relevant than they've ever been for your business." Fascinating and revolutionary thinking perhaps? Hmmm....

Submitted by adrianho - 2007-05-16 12:13:31
Channels - zeusjones
Tags - advertising zeusjones wrongheaded dumb misguided buzz

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Lots of misunderstanding around new ask.com campaign, "The algorithm killed Jeeves.”

Submitted by adrianho - 2007-04-29 15:11:37
Channels - zeusjones
Tags - advertising technology backfire strategy

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Institute for infinitely small things is asking people to take ad slogans literally. via http://adverlab.blogspot.com/

Submitted by adrianho - 2007-04-28 17:42:20
Channels - zeusjones
Tags - advertising humor marketing culturejam actions

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