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Digg has a fascination with lists. Almost post that scores highly has "Top x" in it. Here's a list of all the posts with just "10" in them.
Submitted by adrianho - 2007-04-30 18:38:44
Channels - general 
zeusjones
Tags - viral digg culturejam socialmedia
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Institute for infinitely small things is asking people to take ad slogans literally. via http://adverlab.blogspot.com/
Submitted by adrianho - 2007-04-28 17:42:20
Channels - zeusjones
Tags - advertising humor marketing culturejam actions
