Completely un-self serving study shows that "Marketers haven't really lost control of their brands just yet," said Rob Mooth, VP-product development at Bases. "What we found were that the products that get the most buzz were the ones that were paying for it. ... Advertising agencies are probably more relevant than they've ever been for your business." Fascinating and revolutionary thinking perhaps? Hmmm....

Submitted by adrianho - 2007-05-16 12:13:31
Channels - zeusjones
Tags - advertising zeusjones wrongheaded dumb misguided buzz

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