Universal McCann have just completed research in Europe which shows that people in developed markets like the US and UK don't like mobile advertising.

Submitted by adrianho - 2007-08-19 08:50:16
Channels - zeusjones
Tags - advertising research mobile annoying mobileadvertising universalmccann

Comment on this post

Online advertising tactics we need to avoid.

Submitted by adrianho - 2007-07-02 07:26:19
Channels - zeusjones
Tags - advertising online interruption

Comment on this post

No more ads to kids for Kellogg. Of course this is NYTimes newsworthy. It will be interesting to see if this is a more effective advertising strategy than advertising was.

Submitted by adrianho - 2007-06-13 17:11:17
Channels - zeusjones
Tags - advertising kids pr kellogg

Comment on this post

Completely un-self serving study shows that "Marketers haven't really lost control of their brands just yet," said Rob Mooth, VP-product development at Bases. "What we found were that the products that get the most buzz were the ones that were paying for it. ... Advertising agencies are probably more relevant than they've ever been for your business." Fascinating and revolutionary thinking perhaps? Hmmm....

Submitted by adrianho - 2007-05-16 12:13:31
Channels - zeusjones
Tags - advertising zeusjones wrongheaded dumb misguided buzz

2 comments

Lots of misunderstanding around new ask.com campaign, "The algorithm killed Jeeves.”

Submitted by adrianho - 2007-04-29 15:11:37
Channels - zeusjones
Tags - advertising technology backfire strategy

Comment on this post

Institute for infinitely small things is asking people to take ad slogans literally. via http://adverlab.blogspot.com/

Submitted by adrianho - 2007-04-28 17:42:20
Channels - zeusjones
Tags - advertising humor marketing culturejam actions

Comment on this post