http://www.meshly.com/channel/fallonplanningblog/top365d/ Meshly Channel feed for fallonplanningblog Wed, 19 Nov 2008 23:13:12 +0000 http://www.meshly.com/ en http://www.meshly.com/post/freeloader_ghostly_international_vs_adult_swim http://www.meshly.com/post/freeloader_ghostly_international_vs_adult_swim#comments Fri, 25 Apr 2008 14:08:43 +0000 aki
]]> http://www.meshly.com/post/guilty_pleasure_paintthatshitgoldcom http://www.meshly.com/post/guilty_pleasure_paintthatshitgoldcom#comments Wed, 23 Apr 2008 02:40:03 +0000 aki
]]> http://www.meshly.com/post/myspace_is_the_antichrist_for_children http://www.meshly.com/post/myspace_is_the_antichrist_for_children#comments Sat, 12 Apr 2008 13:18:20 +0000 aki
]]> http://www.meshly.com/post/guilty_pleasure_nkotb_is_reuniting http://www.meshly.com/post/guilty_pleasure_nkotb_is_reuniting#comments Thu, 03 Apr 2008 20:59:32 +0000 aki
]]> http://www.meshly.com/post/youtubes_april_fools_user_count http://www.meshly.com/post/youtubes_april_fools_user_count#comments Wed, 02 Apr 2008 04:22:00 +0000 jason
Based on previously released video view stats, it would also appear that over 95% of video views are from external referrers and embedded videos (as opposed to homepage browsing).

]]> http://www.meshly.com/post/ad_agency_deathwatch_us_automakrs_divert_spend_from_trad_to_ http://www.meshly.com/post/ad_agency_deathwatch_us_automakrs_divert_spend_from_trad_to_#comments Tue, 18 Dec 2007 14:34:36 +0000 aki
Much of that moolah, says Kelsey, will be devoted to digital and out-of-home media - although in 2008 across-the-board spend will remain flat at best.

By 2011, however, online's share of global auto adspend will grow to 13%, up from 5% in 2007.

Kelsey's prediction reflects the current digital media spend trend, as reported by TNS Media Intelligence. Automakers and their local dealers have increased internet spending fourfold since 2002 - from $175m to $739m, says TNS.

Moreover, the digital spend predictions exclude search ads which are likely to account for many millions more.

According to Brent Dewar, General Motors' vp-field sales, service and parts for North America, he is trying to persuade dealer groups "to shift their focus to digital versus spot TV."

Data sourced from AdAge.com; additional content by WARC staff, 18 December 2007

]]> http://www.meshly.com/post/guilty_pleasure_fashion_ads_from_ebony_magazine_1970___76 http://www.meshly.com/post/guilty_pleasure_fashion_ads_from_ebony_magazine_1970___76#comments Thu, 29 Nov 2007 23:02:00 +0000 aki
]]> http://www.meshly.com/post/belly_dancer_turns_sci_fi_fantasy_into_career http://www.meshly.com/post/belly_dancer_turns_sci_fi_fantasy_into_career#comments Tue, 09 Sep 2008 15:01:28 +0000 aki
]]> http://www.meshly.com/post/2008_trends_in_logo_design http://www.meshly.com/post/2008_trends_in_logo_design#comments Thu, 14 Aug 2008 20:33:50 +0000 aki
]]> http://www.meshly.com/post/guilty_pleasure_derriere_duty http://www.meshly.com/post/guilty_pleasure_derriere_duty#comments Mon, 23 Jun 2008 04:21:38 +0000 aki
]]> http://www.meshly.com/post/guilty_pleasure_cassette_from_my_ex http://www.meshly.com/post/guilty_pleasure_cassette_from_my_ex#comments Fri, 06 Jun 2008 21:28:55 +0000 aki
]]> http://www.meshly.com/post/fallon_brainfood_the_social_10 http://www.meshly.com/post/fallon_brainfood_the_social_10#comments Tue, 25 Mar 2008 19:25:34 +0000 aki
]]> http://www.meshly.com/post/dr_pepper_pledges_free_pop_if_axl_rose_puts_out http://www.meshly.com/post/dr_pepper_pledges_free_pop_if_axl_rose_puts_out#comments Thu, 27 Mar 2008 12:59:42 +0000 aki
]]> http://www.meshly.com/post/guilty_pleasure_rejected_star_wars_toy_designs http://www.meshly.com/post/guilty_pleasure_rejected_star_wars_toy_designs#comments Fri, 28 Mar 2008 12:45:41 +0000 aki
]]> http://www.meshly.com/post/wtf_kanye_west_search_engine http://www.meshly.com/post/wtf_kanye_west_search_engine#comments Wed, 20 Feb 2008 14:14:50 +0000 aki
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