4
votes
4
channel votes
votes
4
channel votes
duh.
Submitted by aki - 2007-09-06 16:05:13
Channels - fallonplanningblog
Tags - wtf 
funny guiltypleasure
4
votes
4
channel votes
votes
4
channel votes
Travel Apps Gold Rush!
Submitted by aki - 2007-09-07 15:43:46
Channels - fallonplanningblog
Tags - web2.0 massinteractive socialmedia socialmarketing
3
votes
3
channel votes
votes
3
channel votes
ore Americans are turning to Web TV viewing for personal convenience and to avoid commercials, according to a joint report by The Conference Board and TNS. "If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connections between brands and the online TV-viewing audience," TNS executive Shari Morwood said.
Submitted by aki - 2007-10-16 14:57:18
Channels - fallonplanningblog
Tags - adagencydeathwatch
3
votes
3
channel votes
votes
3
channel votes
Nike continues to reduce its marketing allocation for traditional ads, earmarking 33% of its $678 million U.S. ad spend last year for TV and major media, vs. 55% a decade ago; the athletic shoemaker instead is placing a greater emphasis on building its presence on the Net and in-person events. "We're not in the business of keeping the media companies alive," Trevor Edwards, Nike's corporate VP for global brand and category management, said. "We're in the business of connecting with consumers.
Submitted by aki - 2007-10-15 12:14:12
Channels - fallonplanningblog
Tags - adagencydeathwatch bravenewmedia
3
votes
3
channel votes
votes
3
channel votes
Omnicom Group has acquired a minority interest in startup shop Millions of Us, San Francisco, which specializes in creating marketing destinations in Second Life and other virtual reality games for brands including 20th Century Fox, Toyota and Pontiac. Omnicom did not make public the amount of its investment in the agency.
Submitted by aki - 2007-10-12 15:09:42
Channels - fallonplanningblog
Tags - postcardsfromsecondlife virtuality
3
votes
3
channel votes
votes
3
channel votes
Foster's beer has decided to stop advertising on television in the U.S. and spend its entire American ad budget on Internet ads instead.
Its new online campaign begins Aug. 16 with ads on Heavy.com, a music-and-video Web site targeted at young men. The site's slogan: "Because TV sucks." Foster's ad agency, WPP Group's Ogilvy & Mather, will also produce and post on various Web sites a series of comedic videos aimed at promoting Foster's.
Submitted by aki - 2007-10-11 16:21:48
Channels - fallonplanningblog
Tags - adagencydeathwatch
3
votes
3
channel votes
votes
3
channel votes
Avenue A/Razorfish, the digital agency owned by Microsoft, released research that shows some Web 2.0 staples such as video sharing and personalized Web pages have gone mainstream.
Submitted by aki - 2007-10-04 12:01:38
Channels - fallonplanningblog
Tags - web2.0 bravenewmedia shifthappens
3
votes
3
channel votes
votes
3
channel votes
In the latest internet land grab, at least eight companies have launched advertising networks for Facebook widgets. The players include Lookery, fbExchange, Cubics, Social Media and the latest addition, Appfuel. Several content distributors, including RockYou and Slide, as well as video-solution provider VideoEgg, have also gotten into the ad game. But the specter looms: Facebook giveth, Facebook can taketh away.
Submitted by aki - 2007-10-02 06:20:09
Channels - fallonplanningblog
Tags - web2.0 bravenewmedia shifthappens
3
votes
3
channel votes
votes
3
channel votes
The "I Am Hungry" Facebook application was sold on eBay(http://cgi.ebay.com/ws/eBayISAPI... ;amp;item=290162896581) for $20,100. The application has 250K+ installs and records of some 150K users (the number of daily active users is under 1000), which means that user records in the deal went for $0.13 apiece. The price is in line with the valuation estimate on Adonomics(http://adonomics.com/about/23672... ;amp;range=30d).
From the eBay description: "Buying "I am hungry" will give you access to a quarter of a million users that are just waiting to be energized and attracted to the application. If your company has related products such as ordering food online or restaurant guides, buying this application and investing some time to improve it would give you a jumpstart in the Facebook application world."
Submitted by aki - 2007-10-02 06:30:04
Channels - fallonplanningblog
Tags - web2.0 bravenewmedia facebookapps
3
votes
3
channel votes
votes
3
channel votes
Andy Berndt, co-president of Ogilvy & Mather's New York office, has left his post at the agency to go to Google, where he will helm a new global unit dedicated to collaborating with marketers, agencies and entertainment companies.
According to several ad-industry executives familiar with Mr. Berndt's future plans, the new unit will be a lab for innovation.
There has been much speculation over the past year whether Google would try to get into the agency business. The new global unit isn't being called an agency, but any unit offering creative consultation and account services could be considered one. Interestingly, Google had been trying to lure more creative talent to the company over the past year, according to ad industry executives familiar with the search giant.
Microsoft, meanwhile, recently bought its way into the agency business with its $6 billion purchase of aQuantive, parent company to agency Avenue A/Razorfish. When asked whether it would shed the agency after the purchase, Microsoft was adamant that it liked the business.
Submitted by aki - 2007-09-18 09:38:40
Channels - fallonplanningblog adagencydeathwatch
Tags - adagencydeathwatch
3
votes
3
channel votes
votes
3
channel votes
Google Strikes Back with a MS Powerpoint-like app that is mass interactive and free. "Network as a platform" in action. Looks like the showdown with be between Googl+Facebk.
Submitted by aki - 2007-09-19 10:30:10
Channels - fallonplanningblog
Tags - google web2.0 massinteractive hivemind
3
votes
3
channel votes
votes
3
channel votes
Miller and A-B Move More Money to Unmeasured Media like onsite, events, local media, and content placement.
Submitted by aki - 2007-09-24 08:54:50
Channels - fallonplanningblog
Tags - adagencydeathwatch
4
votes
3
channel votes
votes
3
channel votes
Very amusing video depicting the ultimate hipster cliches. A Vice production, so clearly coming from an expert source.
Submitted by saline - 2007-09-10 06:58:55
Channels - fallonplanningblog
Tags - funny video fashion
4
votes
3
channel votes
votes
3
channel votes
Tracking top Facebook apps and their usage.
Submitted by aki - 2007-09-04 06:31:44
Channels - fallonplanningblog
Tags - tool web2.0 bravenewmedia measurement
3
votes
3
channel votes
votes
3
channel votes
plus details on costs and results of some of the breakaway hits.
Submitted by aki - 2007-09-04 14:23:58
Channels - fallonplanningblog
Tags - web2.0 massinteractive bravenewmedia
