Since YouTube redirected all of it's promoted homepage videos and RickRoll'D its entire homepage-viewing user base, we can get a bit of a glimpse at the number of passive and active users who visit the homepage in a 24-hour period.

Based on previously released video view stats, it would also appear that over 95% of video views are from external referrers and embedded videos (as opposed to homepage browsing).

Submitted by jason - 2008-04-01 21:22:00
Channels - blogcadre fallonplanningblog interactive
Tags - youtube statistics meme aprilfools

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YouTube has added an Active Sharing feature, to let you see who’s watching your video, and videos that other users are watching. The last six videos you watched display on your Channel page, and when someone visits one of these videos they may see your name listed in the “who’s watching” box. This history tracking feature can be turned off.

Additionally, you can rearrange the order of your favorites videos, and a module that automatically approves comments from friends but requires approval from everyone else.

Any user’s Channel can now be filtered by Most Recent, Most Viewed, and Most Discussed, and gone more lax with comments limits, meaning you only have to type in a CAPTCHA once per login session. You can also unblock users, and browse Partner channels by Most Viewed, or through an alphabetical listing.

Submitted by aki - 2007-04-30 07:01:36
Channels - fallonplanningblog
Tags - youtube new social brave media metrics metrix

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IN AN APPARENT ATTEMPT TO boost ad efforts, YouTube is poised to start collecting more detailed demographic information about its users. "There's lots you can glean from looking at who's looking at what," YouTube CMO Suzie Reider reportedly said this week at an Advertising Research Foundation conference. "It's a real-time focus group that happens all day, every day," she continued, according to Advertising Age.
The report was vague about what type of data the site intends to amass, but consider that parent company Google already keeps track of user searches and ties them to specific IP addresses -- a practice that has drawn the ire of watchdog groups.

At the same time, her remarks are somewhat puzzling, given that YouTube is still struggling to figure out its ad model. If YouTube decides to stick to contextual ads -- Google's specialty -- little user data is needed, because ads would be served based on the content watched, and not the user's identity. YouTube executives also are talking about pre-roll or post-roll ads, but even if the site starts showing video ads in the near future, it would be surprising if YouTube was ready to target those ads by behavior any time soon.

Submitted by aki - 2007-04-20 05:37:43
Channels - fallonplanningblog
Tags - web youtube new 2.0 brave media

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