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Now that the Harry Potter series is wrapping up, so is reading for enjoyment among kids.
Submitted by efro - 2007-07-11 15:34:59
Channels - zeusjones
Tags - youth 
books harrypotter
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The emotional and psychological distance between childhood and the teen years is getting shorter--a phenomenon many marketers call KGOY for "kids getting older younger." Retail consultant Ken Nisch says it shouldn't be a surprise that kids are tired of toys and kid clothes by 8, considering they are in preschool at 3 and on computers at 6. As a result, marketers now target 9-year-olds with apparel and accessories once considered only for teens, he says.
Submitted by aki - 2007-04-12 05:52:55
Channels - fallonplanningblog
Tags - age marketing kgoy compression youth tween
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A s p i r a t i o n s d r i v e t w e e n m a r k e t i n g ( K i d s , m a r k e t e r s s a y , a r e g e t t i n g o l d e r f a s t e r . T h a t m e a n s i n p a r t k i d s a g e d 8 t o 1 2 a r e n o w b e i n g p i t c h e d o n f a s h i o n s t h a t w e r e o n c e r e s e r v e d f o r t e e n a g e r s a n d a d u l t s . F o r m a r k e t e r s , t h i s m e a n s t h a t a d s m u s t s t r i k e a b a l a n c e b e t w e e n f o m e n t i n g d e s i r e i n c h i l d r e n w h i l e n o t a l a r m i n g p a r e n t s b y b e i n g t o o g r o w n - u p .
Submitted by aki - 2007-04-13 06:02:33
Channels - fallonplanningblog
Tags - age marketing compression youth tween gen y
