Doritos let customers do the naming of a new flavor. The winner will become a “Doritos Flavor Master” - which rewards you with a years free supply and beta taste tester of subsequent flavor innovations.

Submitted by aki - 2007-07-10 08:58:53
Channels - fallonplanningblog
Tags - interactive mass co-creation user-generated

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Consumers are being invited to create their own design for a Pepsi can; top designs, as determined by an in-house panel, will be posted online where consumers will vote for a winner.

The winning design will be used on 500 million Pepsi cans, says the company. Consumers can go online to DesignOurPepsiCan.com, where they can use the site's tools or their own to create a design.

Pepsi says the campaign is the result of an extensive global youth trends study, according to which young people embrace change and love personalization. To meet that desire for change, the company plans to change the design of the can 35 times this year.

Some musicians are also showcasing their artistic talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell Williams have created designs that will be in market in the coming months. The three cans will feature a website address that will take fans to exclusive footage of the artists and will offer information on their new projects.
The campaign is getting a lot of play, but at least one commentator points out that Jones Soda pioneered the design-our-can concept.

Submitted by aki - 2007-04-09 14:57:05
Channels - fallonplanningblog
Tags - brand mass hive mind cult user-created interaction crowdsourcing co-creation

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