I spent the evening looking at the SL presence for as many major brands as I could find. I'm sure I've missed a few, but this is a fairly good representation of what real world advertisers are doing in the virtual world space. From a creative standpoint, it's not hard to see why advertisers are so interested in exploring Second Life's possibilities. There aren't a lot of creative or physical limitations inherent in the environment, so it's a unique opportunity to present a brand in an entirely new context.

So, without further ado, here is the massive list of real world brands that are currently participating in the virtual world of Second Life. Enjoy.

Submitted by jason - 2007-07-26 12:26:29
Channels - blogcadre fallonplanningblog metaverse collemcvoy
Tags - advertising brand virtual identity secondlife

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That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the "Most Mentos and Soda Fountains."

The event took place last week in the home market of Mentos parent Perfetti Van Melle USA: Fountain Square in Cincinnati.

TV, radio and print ads asked people to come to the square to participate. Since no record had previously been set, Guinness made the requirement that at least 100 geysers had to be set off. Five hundred people showed up to help out.

Submitted by aki - 2007-05-30 11:51:06
Channels - fallonplanningblog
Tags - interactive brand mass cult

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A new survey shows that 75 percent of high-tech titans say their companies provide "above average" customer care. Beyond the head-in-sandery, most CEOs insist "its not us but them". And around we all go.

Submitted by aki - 2007-05-22 08:15:27
Channels - fallonplanningblog
Tags - brand service actions customer job1

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Tax Day is April 17th, but don't be depressed. It's also free cone day at Ben & Jerry's. From 12pm to 8pm, at all participating Ben & Jerry's, you, yes you, can be the recipient of free ice cream.

Submitted by aki - 2007-04-06 15:47:20
Channels - fallonplanningblog
Tags - brand freeloader ben & jerry's cult

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Pepsi has turned up the heat on rival Coca-Cola in the latest battle to conquer the multi-billion dollar soft drink market, by signing rapper Pharrell Williams to design a can. Williams, along with music stars Big & Rich and the All-American Rejects, are taking part in Pepsi's global re-branding efforts. While the familiar Pepsi logo remains untouched, the background graphics change every few weeks. "I was intrigued by this opportunity because it allowed me to be creative and innovative, which is something that I try to infuse in all of my endeavors," said Pharrell Williams. Up until Pepsi's re-branding efforts, the look of the Pepsi can had only changed 10 times in the company's 109 year history. This year alone, the company plans to change the can's appearance more than 35 times.

Submitted by aki - 2007-04-06 18:04:55
Channels - fallonplanningblog
Tags - facelift brand cult re-design

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Consumers are being invited to create their own design for a Pepsi can; top designs, as determined by an in-house panel, will be posted online where consumers will vote for a winner.

The winning design will be used on 500 million Pepsi cans, says the company. Consumers can go online to DesignOurPepsiCan.com, where they can use the site's tools or their own to create a design.

Pepsi says the campaign is the result of an extensive global youth trends study, according to which young people embrace change and love personalization. To meet that desire for change, the company plans to change the design of the can 35 times this year.

Some musicians are also showcasing their artistic talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell Williams have created designs that will be in market in the coming months. The three cans will feature a website address that will take fans to exclusive footage of the artists and will offer information on their new projects.
The campaign is getting a lot of play, but at least one commentator points out that Jones Soda pioneered the design-our-can concept.

Submitted by aki - 2007-04-09 14:57:05
Channels - fallonplanningblog
Tags - brand mass hive mind cult user-created interaction crowdsourcing co-creation

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ax Day is April 17th, but don't be depressed. It's also free cone day at Ben & Jerry's. From 12pm to 8pm, at all participating Ben & Jerry's, you, yes you, can be the recipient of free ice cream.

Submitted by aki - 2007-04-06 15:20:20
Channels - fallonplanningblog
Tags - brand freeloader ben & jerry's cult

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A racially charged advertising character, who for decades has been relegated to a minor role in the marketing of the products that still carry his name, is taking center stage in a campaign that gives him a makeover  Madison Avenue style  by promoting him to chairman of the company. See http://www.unclebens.com also ref: http://fallontrendpoint.blogspot.com/search?q=sun+maid and http://fallontrendpoint.blogspot.com/search?q=bazooka

Submitted by aki - 2007-04-02 09:44:38
Channels - fallonplanningblog
Tags - branded facelift brand character revival

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