Nielsen's Consumer Insight reveals stats: slow growth in the size of family households has created a demographic drag on growth for brands with consumer franchises strongly skewed to families with children. With increasing numbers of single parents and cohabitating parents, as well as fewer numbers of children, reaching families has become a one-to-one proposition as traditional marketing techniques become less efficient.

Submitted by aki - 2007-08-02 16:01:02
Channels - fallonplanningblog
Tags - statistics family mom dad beancount

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