Mr. Clow: It's been a little bit of dragging traditional creative people kicking and screaming into the notion that we're going to do complete media expressions for the brands we work for, and we aren't going to start with TV; we're going to start with ideas.

Submitted by aki - 2007-06-18 19:25:36
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On crisis to adapt to digital landscape. Additional Video Presentation here: http://adage.com/video/Player?sp... ;amp;amp;instanceId=&startId=&PageDate=&PageTitle=

Submitted by aki - 2007-04-09 15:25:43
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Somewhere between 254 and 5,000 is a number that represents just how many commercial messages an average consumer gets each day. "At the end of the day, the ability of the average consumer to even remember advertising 24 hours later is at the lowest level in the history of our business," said Bob Barocci, president-CEO of the Advertising Research Foundation.

Submitted by aki - 2007-04-09 15:26:33
Channels - adagencydeathwatch
Tags - adagencydeathwatch

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